Study On The Development Status And Countermeasures Of Leisure Agriculture In Jiangxi Province

With the rapid development of economy and improvement of people’s liv ing standards, agriculture has entered into a new development stage which called m odern agriculture to meeting the highly increasing demands of people for agriculture.Leisure agriculture was born when original traditional agriculture industry failed to meet the growing needs of people. As a new developing area of modern agricultu re both at home and abroad, leisure agriculture can not only efficiently combine pri mary, second and tertiary industries, but also promote rural economic upgrading, rea djustment of the industrial structure in rural areas and narrow the urban-rural gap.With taking advantages of beautiful natural environment or local unequal customs, a nd rolling production, entertainment, leisure, tourism,culture and education into one major, leisure agriculture has gradually become urban people’s pursuit of high quali ty and living standard, as well as a way to fully returning to the nature. Based on researches aimed at the development of leisure agriculture in Jiangxi province,this paper gives suggestions for the further development from the perspective of theory with practice. Through literature review,field surveys and analogy analysis method,this paper learns from the experience in Taiwan and abroad, objectively analyzes t he development advantages of Jiangxi leisure agriculture and existing classification s chemes. meanwhile deeply analyzes several problems existing in the development of leisure agriculture in Jiangxi province, such as style disorder, lacking of features,poor in leisure facilities and financing channels, bad service standards and so on. A t last, based on current situation this paper puts forward corresponding but effective strategies which should strengthen leadership, highlight the characteristics of the go vernment planning, strengthen standardized management, expand investment channels,increase product awareness to promote the development of leisure agriculture in Jia ngxi province.