Research On The Current Consuming Situation And Development Strategy Of Jiangxi's Resident Sports Tourism

With the stable and rapid development of national economy as well as people's living standards, demand for sports and participation awareness now are rising. Regarded as a special tourism at a certain phase, sports travel puts more emphases on dual enjoyment both physically and mentally while stressing the dual values in entertainment and health, leisure and relaxation. It is with its unique charm that sports travel has been lavished much popular favor and is setting foot on the road of new fashion in 21^st century. It has great realistic and social significance to the development of China's tourism to make a research on the sports tourism and Jiangxi's sports tourism in particular. The sports tourism that can meet the demand of the social development will play a very significant role in cultivating "fully-developing" people and in implementing Outline of the Nationwide Body-building Plan.Theoretically guided by sports industry, sociology, tourism and ethical sports, the article mainly deals with the investigation, analysis and proof about the current consuming situation of Jiangxi's sports travel and its development by means of document collecting, questionnaire, expert interviewing and mathmatical statistics, aiming to provide relevant administrative departments with some theoretical evidence and references for further study of sports travel.After investigation and study, the following conclusions have been reached:1. Participants' ages mainly range from 18 to 35, with relatively smaller number of over-45-year-old participants. Distribution of participants in sports travel enjoy a certain similarities to that of sports population.2. Mainly by way of self-service, sports travelers in Jiangxi Province mostly spend about one or two days, with the neighbouring areas as their destination and short distance travel as a major part.3. Jiangxi people both in rural areas and in urban areas have good knowledge of sports tourism, and most of them think high of participation in sports tourism.4. Jiangxi residents own a relatively high cognition about sports travel, while men's attitudes towards sports travel are different from women's, meanwhile, with regard to the sports travel participation tendacy, more men will be participating in sports travel than women.5. Most sports travelers in Jiangxi Province are middle-income earners, spending about 135 Yuan every time. Owing to the low economic quality in Jiangxi as a whole, we should take the popular health and recreational sports travel as the core in developing the market while giving...