Cheap Hotels In Zhengzhou City Development Strategy Study

During the recent 10 years, Economy Hotel made a great deal for the development of the whole hotel industry and even the tourism industry. From the macroscopic view, the rapid development of Economy Hotel is the inevitable result caused by the national industry transformation and the rapid development of the third industry, which laid a solid foundation for the development of the tourism industry. From the microscopic view, the rapid development of Economy Hotel provides every tourist convenience, so that the average salaryman can travel two or three times every year, which broadens the common people’s visions, and accelerates the regional cultural exchanges, as well as provides favorable conditions for the improvement of national people’s quality. So, the development of Economy Hotel is closely related to the development of the national economy.At the same time, with the rapid development of Economy Hotel from scratch, from small to large, various problems appeared in this industry such as the great increase of property costs, and labor costs, etc. In our country, although the relevant theoretical research developed a lot over the past 10 years, it is still not enough to support the development of the industry, and is far from providing some effective solutions to the problems exposed in the process of.the rapid development of Econo Hotel.The study of this article found that the development of Economy Hotel in Zhengzhou city shows the characteristics summarized as "two fast, a liter" at present. The so-called “two fast” refers to the fast increase of the local brand, and the sharp increase of the number of Economy Hotel; “A liter” is the orientation of Economy Hotel has a tendency to upgrade. In recent 5 years, local brands increased greatly, such as Century Star, Magpie Home grew rapidly. In Zhengzhou market, the number of Economy Hotel increased 100 more at least. The upgrading of the orientation of Economy Hotel is caused by the increased operating costs and the changed demands of guest market. On the one hand, the property rent increased rapidly in Zhengzhou market due to the rising prices of real estate and the influx of a large number of investors; on the other hand, the human cost is increasing year by year, which makes the hotel profit margins decline. And with the improvement of consumption level, the guests in this market are no longer merely content with clearness and convenience, they have a further request for the product style of this kind of hotels. These factors further the Economy Hotel to upgrade to a higher level. Correspondingly, there are some problems existed such as, the decrease of profit margin, the difficulties of recruitment, and unhealthy competition.This thesis is trying to analyze the present development situation of Economy Hotel in Zhengzhou city from the view of practitioners, and presents some countermeasures to the present situation and problems, hoping to provide some useful reference to the industry, as well as, trys to make some judgment and analysis for the the development trend of this industry.