Research On The Development Strategy Of Ji’an Travel Agencys In E-commerce Environment

The continuous development of China’s travel agency industry, tourism e-commerce as an important technical means to gradually play its great potential and value, and has broad prospects for development. Ji’an City, Jiangxi Province tourism resources are very rich, with red, ancient, green and other individual characteristics, Ji’an City travel agency industry how electronic commerce rapid highlight the unique value and appeal, making industrial upgrading and scientific layout, to achieve sustainable development, in the person of the same trade continued to win the competitive advantage, which is the development of travel agency industry in Ji’an city is a very practical significance.The electronic commerce as the research angle of view, of Ji’an City Travel Agency website application, function distribution and marketing of the status quo and existing problems, further construction and development strategy of thinking and discussion. The main contents of this paper are as follows:The first part, introduces the related research background. On the origin of the study, including the background, the domestic and foreign research review summary. The second part, this paper expounds the concept of Internet and e-commerce of travel agency, the characteristic and the theoretical foundation on the development model of different scale travel agency characteristics, types has carried on the preliminary exploration. The third part, analyzes the current situation of the construction and development of e-commerce of travel agency in Ji’an city. Investigation of the Ji’an travel agency website marketing function status, and probes into the problems existing in the current Ji’an City Travel Agency e-commerce construction and development process. The fourth part, put forward the strategy of construction and development of e-commerce of travel agency in Ji’an city. The paper points out that the first to multi-dimensional product resources integration, gradually expand the compound network market; followed by the introduction of more to meet the personalized needs of tourism products, the creation of a new brand image, the third, to promote travel agency internal organizations continue to reform and upgrade, improve the operation efficiency of the online business. Finally, travel agency customer service service function extension, with more security measures to improve the security service. In addition, Ji’an City travel site construction should comply with the general steps, external environment, internal model, site suggestions to the implementation of the standard evaluation strategy.At last, the author summarizes the full text, and points out that the Ji’an City travel agency to to characteristics of the project construction as an opportunity to take advanced security technology of electronic business affairs, restructuring industrial upgrading, continue to launch personalized products and services brand, improving the efficiency of economic operation and macro to lead the city’s travel agencies in the industry value chain maximum benefit.