Research On The Influences Of New Rules And Regulations System On Travel Agency's Development In China

Travel agency has played an important role in meeting people's traveling needs, promoting tourism development as well as economic development. However, following its fast development, unfair competition and irregular managerial phenomenon of travel agency are sticking out day by day, all kinds of tourist complaints and disputes are also increasing. Especially the three major problems:exaggerated advertisement, contract traps and zero (negative) Inclusive-fee, are reflecting outstandingly. On February 20th,2009 the State Council announced the TRAVEL AGENCY REGULATIONS, on April 2nd,2009 the National Tourism Administration issued the DETAILED REGULATIONS FOR TRAVEL AGENCY. They have provided fully and powerful legal basis for regulating travel agency's managerial behavior, reorganizing tourist market order, protecting the tourist benefits. The TRAVEL AGENCY REGULATIONS will produce profound influence for the coming 5-10 Chinese tourism industry. Therefore, study their influence has practical significance. Through the investigation to thirty representative travel agency of Qingdao, analyzes the effects produced by the TRAVEL AGENCY REGULATIONS and the DETAILED REGULATIONS FOR TRAVEL AGENCY, and thus find the problems, forecast the developmental trend in the future, then will Urge travel agency regulate managerial behavior consciously, adjust developmental strategy, carry out fair competition in the tourist market, speed up the health and stable development of tourist market. Simultaneously, improve the traveling quality of the domestic and foreign citizens, make contribution for cultural and ideological progress of our country.This Paper divides into five parts, First part is introduction. In this paper I come up with my paper's selected topic background, research significance, domestic and foreign research development, research frame and research techniques. Second part carries on the systematic introduction on the rules and regulations system of Travel agency industry in China. I introduce rules and regulations system of Central authorities' profession, Local authority's rules and regulations measures, the management by profession association to travel agency's industry respectively. Third part analyzes the problems which appear by implementing the TRAVEL AGENCY MANAGEMENT REGULATIONS, such as the level system's malpractice, the limit for setting up travel agency and branch and so on, in all six aspects. Then expound the implementation of the TRAVEL AGENCY REGULATIONS is imperative. Fourth part is my paper emphasis, first I comprehensive summary the revises to the TRAVEL AGENCY REGULATIONS, then analyzes with emphasis the positive affects and the possible negative affects produced by new TRAVEL AGENCY REGULATIONS and the DETAILED REGULATIONS FOR TRAVEL AGENCY. Fifth part is the empirical study, through the investigation and interview to 30 good managed large, medium and small travel agency of Qingdao, verify the impact which makes above. Sixth part is the countermeasure which should adopt facing the new rules and regulations system. Carry on the elaboration from acquires the contract consciousness reliably; maintain legitimate rights and interests of the tourist and travel agency; Carry on the internal monitoring; safeguard the quality of team traveling strictly; Adjust the service strategy positively; initiate enterprise good faith management idea; implement the diverse and brandy business strategy and select appropriate development path based on enterprise size, feature, in all five aspects. Seventh part is conclusion and prospects. I summarize my paper's main standpoints, raise some drawbacks of my research, and point out further research direction.