| In this paper, based on fundamental theory and basic knowledge of tourism management, combined with the actual needs of tourism development, study the characteristics of rural tourism research situation at home and abroad, the characteristics of rural tourism development status quo of guangxi LongSheng County made the induction and the summary, from the tourism product development status and existing problems of tourism products, tourism market, consumer market analysis, characteristic tourist route planning, tourism product optimization ideas and countermeasures on further research, generalize analysis in longsheng in the rural tourism development characteristics of the problems existing in the tourism product development and product optimization idea. And summarizes LongSheng County characteristics of rural tourism product development experience and mode. This article altogether consists of six parts: the first part introduced the paper selected topic background, research significance, research methods and writing paper adopted by the technical route map, and points out that the innovation of this paper. The second part mainly introduces the theoretical basis of this writing and defines the concept of rural tourism and the characteristics of rural tourism, and introduce parts of parts of domestic and foreign development characteristics of rural tourism experience to longsheng. The third part mainly LongSheng County development characteristics of rural tourism product situation and existing problems are analyzed. The fourth chapter in market research methods on the tourist market constitute characteristics of longsheng and consumer market behavior characteristics are analyzed in detail summarized the tourist market characteristics and consumer demand diversity, and pointed out and the existing problems, according to tourism market forecast. Fifth part according to the characteristics of the tourist market and tourist demand characteristics of longsheng developed part of the tourism product optimization idea, optimize the tourist route, and puts forward countermeasures and Suggestions in the first six divided into conclusion part of the paper, based on the research of the longsheng characteristics of rural tourism product development, sums up their own point of view, and put forward in this paper, the problem about failed to in-depth study and prospect. |