Planning Of The Network Marketing About Asian Power Devices Inc

Since reform and opening, there are emerging large number of domestic production and processing enterprises in our country, extending all over all professions and trades, they have played a crucial role in growth of our economic,the pace of development, industrialization and the solving of employment problems. With the similar products manufacturing enterprises gradually increased and raised the levels of the domestic manufacturing industries, as the demand increasing, the materials and labors costalso increased, due to the strong industry competition, it promotesthe enterprises to integrate resources, transform and optimize the strategy. As the WEB2.0 technology matures and the extensive using of the internet, network marketing has been an effective, low-cost and broad audiences marketing model, therefore, in order to ensure the production-oriented enterprises to maximize profits, it has become an effective and quick marketing method by establishing a marketing model of network marketing that different from traditional.AsianPower Devices INC(Asian Power Devices INC. hereinafter referred to as Asian Power technology or APD) as a traditional marketing model ODM production enterprises, through 19 years of development,found its headquarters in Taiwan, set up two production plants in Shenzhen and one service base in Suzhou, it has a total staff of more than 3,000 people, however,the traditional marketing model defines the nature of APD and its customer groups, thus, it restricts the pace of development ofAPD and the profit growth.After reading relevant academic literature and reference books,then the author focuson analyzing the existed sales model of APD,combining studying the theory and case-related data to plan out a network marketing program for APD, to enhance the company’s future core competitiveness.The author first expounds on the theoretical knowledge about the related concepts of network marketing, development conditions, characteristics and marketing models, etc. explaining its trend,the advantages and disadvantages of this model. Then, in the specific production and sales industry of the power adapter,take APD as the research object, through a brief of company profile,development conditions, organizational structure and sales model, using the SWOT and Porter’s five forces model methods to analyze the marketing strategy of APD, further remove outwhat its own marketing model is short of,it is network marketing.Finally making out a network marketing program for APD,even the network marketing has been relatively mature,however,for APD a specific production and traditional sales enterprises of the power adapter,it has a certain significance. And the author also hopes that by the study of network marketing,puts forward a program to substantially increase the sales strategies,service level and competition of APD,prepared better to face market competition in the future.