On The Relative Prices Of Intermediary Business Model Of YG Company

Entering the 21 st century, with the development of China’s rapid economic, China’s tourism and air passenger market also ushered in the high speed development stage. At present, the domestic air passenger market is already the world’s largest air passenger market, according to statistics, in 2014 the votes of more than 400 million copies, about more than a third of global market. By China’s tourism distribution market open to foreign travel distribution system in the world- GDS and rapid development, the influence of the growing business of online ticket distribution marketization of domestic ticket distribution market begins to enter the real age.YG company 2011 years ago, has been engaged in ticket distribution software research and development of enterprises, as the company software product profitability in recent years continue to reduce, the company in 2011 to carry on the strategic transformation, began to enter the ticket distribution industry. This article through to the domestic airline ticket distribution market development present situation and the existing situation of ticket distributors and buyers were analyzed, and the company value mediation patterns for bring the value of the ticket distribution market; Business model theory, transaction cost theory, resource-based theory as the foundation of research, aiming at the existing problem of domestic ticket distribution market, in the YG company independent, open, transparent third-party trading ’comparison mediation pattern of conduct the thorough research to the architecture, advantages and defects.Based on transaction cost theory, this article through to the ’comparison mediation patterns in the process of ticket purchase how to reduce the transaction costs of distributors and buyers, explains the’ comparison mediation mode of how to reduce the cost of information inquiry, bargaining costs, the cost of default, the cost of decision, and it is concluded that the value of the pattern in ticket distribution market and advantage.Based on the resource-based theory, further study on the company’s internal and external environment, analysis of how the company through internal and external resource heterogeneity, in guarantee to provide customers the important support role in the process of products and services. This is the business model innovation provide a significant role in the development and evolution.Based on the business model theory, from the value proposition, core resources, channels, customer relationship management, key business, key partners, cost structure, customer segmentation, and source of income for nine structure module, analysis the advantages and disadvantages of the business model, and on this basis to YG company ’comparison mediation pattern innovation and development of new business and the future research and planning.This article through to the company internal and external environment and the analysis of the ’comparison mediation model architecture, is about how to promote at ticket distribution market trading transparency a useful discussion. To further standardize the ticket distribution market, promote the healthy development of the ticket distribution market has an important influence. But the companies’ comparison of mediation patterns’ ticket distribution market in the future development remains to be seen in the test of the market.