The Development Countermeasure Research Of Chinese Pure Electric Industry

In recent years, our country continue to support for pure electric automobil e countries, relying on new energy vehicles instead of the traditional fuel vehicle s will reduce Chinese dependence on oil imports. It will solve the China’s energ y dependence problem fundamentally, improve national energy security and reduc e the consumption of resources and the prevention and control of environmental pollution to protect our environment to achieve the purpose of sustainable deve lopment. We can see that in the future, when the natural gas, hydropower, nuclea r power occupy the dominant position, pure electric vehicles will become the m ain means of transport. We will welcome the broad prospects for developmen t. Compared with good expectations, the reality of the development of pure electr ic vehicle industry in China is facing many problems. The construction of innov ation formulation, the core technology of national policy standard upgrade, talent t earn construction of cultivation, huge funding, facilities and market consumption d emand of the cultivation are all needed to be studied and solved urgently. There fore, seeking the countermeasure of pure electric vehicle industry development ha s become an important task of China’s current development.This paper is composed of 5 parts. Firstly, I briefly introduce the current r esearch situation of this study purpose, significance, research methods and content s and the domestic and foreign relevant pure electric automobile. Secondly, I list the main classification of electric vehicles and the advantages and disadvantage s, the key technology of pure electric vehicles. Again, I present the development of pure electric vehicles and battery electric vehicles in China and the problems. I use PEST analysis and the Potter diamond model to analysis the macro enviro nment for the development of Chinese pure electric automobile industry and indu strial competitiveness, advantages, disadvantages, opportunities and threats of pure electric vehicle industry development. Finally, combined with the principles an d goals of development, I put forward the development countermeasure of pure e lectric vehicle industry.This paper studies on pure electric vehicle industry development strategy. Th e author tries a bold attempt through three years’MBA study, combined with th eir own interests and hobbies, on the basis of a large number of academic paper s and documents. Although this paper has many biases and omissions, still the a uthor hopes that the research results will be able to promote the pure electric ve hicle industry in our country effectively. The author also hopes that it can play a valuable role, attracting more scholars for the enthusiasm of pure electric vehicl e industry attention and research, to produce more theoretical research results.