Research On Company T’ Marketing Strategy In China

Company T, as a globe first supplier leader of polymer and solution, focus on produce rubber products (non-tire) and solution. With more than 110 years creativity experience, marketing extending become the first vital strategy, especially, southern Asian and China. As China economy growing fast and manufacture capacity improved, the quality and quantity for demanding products increase quickly. It is quite important that Company T position China marketing as priority level and it will also be easy for using their strength and technology. At same time, it will help compete in acute US and Europe area, and help increase sales and solve the press, and improve their all globe competition.As a leader in industry area, T group focus on provide protect, damp, seal solution for acute hard operation environment. Keep "creativity creates value" vision to analyze China marketing situation to make sure rational marketing strategy is the fundamental beginning. It will be easy for company T to explore the marketing and execute effective strategy, based on combined the identity of company brand with target marketing, possessed advanced technology and expert application experience, to provide more competitive product and solution.TO introduce T company focus on non-tire industry rubber products in China market for more than ten years with accumulation of experience and practice and innovation.Keep good execution of long-term marketing strategy in China, create higher marketing market growth in China than the European marketFirstly, to explain how to analyze of the market growth of T company in China, through the present situation of the comprehensive analysis of the market in China, including influence environment.Secondly, to find out m and analyze different problem.Thirdly, to select the appropriate strategy means to solve different problem. Finally, to strengthen security measures to realize strategic development.To find out T Company’s opportunity, firstly, to analyze the background environment with PEST and SWOT, secondly, to find out the problem and target opportunity; thirdly, to target and position their market with STP, finally, make and implement good strategy like relation marketing, especially, utilize CRM management. All the step detail can help the Group T to extend the marketing and business.By analyze the marketing process, to share the theory and practice for globe marketing study, to help other companies and domestic group try to study how to make globe marketing strategy.