Research On The X Securities Company Marketing Strategy Of The OTC Markets

Low commission of China’s securities industry over the years, has formed the situation in which an evil competition, and securities market regulators also aware of the vicious competition of adverse influence on the development of the securities industry, starting in 2011, local securities regulatory bureau have use the methods such as discipline commission intent to improve the market environment. But still not reach the expected goal, instead of the state council issued a "no.49" as the lifeline of securities company. Let’s look at a securities company, in recent years almost all varieties of a single brokerage business, homogenized competition phenomenon is very serious, at present only by price wars and commissions, already can not meet the development of the securities industry. So how to quickly open the new three board market, how to let the small and medium-sized enterprises to attend to the new three board market quickly, how to improve the service of small and medium-sized enterprises, and strengthen the service management of small and medium-sized enterprises (smes) is the current problems facing the securities company, is the background of the author on the study.In this paper, first, from the perspective of the theory, analyzing and comparing the current research situation at home and abroad, and then related to the this article reviewed the concept and connotation, to later empirical analysis and problem’s research laid the theoretical basis. This article X of the securities firm data, for example, made more comprehensive empirical analysis. The paper analyzes the current situation of securities company X not only, also introduces the X securities companies to the aim of the new three board market marketing strategy, marketing characteristic analysis, X securities companies newthree board market marketing strategy, and X securities company new three board market marketing strategy of the implementation of the safeguard.After the conclusion of the empirical analysis is the basis of in-depth research, on the basis of empirical analysis, this article from the new three board market of target marketing strategy, the new three board market analysis, as well as the new three board market marketing strategy formulation from three aspects, the securities company X clients develop new three board market has carried on the systematic research. The aim of the new three board market marketing strategy, the concept of the new three board market first and general impact on marketing, and then to the target market segmentation, select, locate three aspects are studied. Marketing and the new three board market analysis, mainly about the present situation of the company, market environment analysis, and X marketing problems of securities companies now for further analysis. Finally X securities companies new three board market marketing strategy, from securities company X target marketing strategy, the securities company X new three board market service marketing combination strategy is analyzed...