Research On Enhancing The Management Level Of Famous City Exhibition Brand In Fuzhou

Along with our country economy enters the new normal, Adjusting and optimizing the industrial structure, changing the economic development mode, Has become a hotspot and difficulty of the party and the government and business enterprises. As one of the emerging cultural creative industry, the exhibition industry piays an important part of it, and has Wide attention from all walks of life. The development of the industry will become a highlight of China’s economic growth in the new normal. especially after hosting the world expo Shanghai, people has a more intuitive understanding of it. And the convention and exhibition industry with high profits, also will guide strong characteristics of the whole construction machinery industry attract the attention of the government, enterprise, society, also attract continued enthusiasm to participate in the exhibition industry stakeholders. Exhibition industry with the market supply and demand balance, industrial chain link, the important role of regional economic integration to promote their own progress. Exhibition industry on regional tourism, commerce, catering, accommodation, entertainment, transportation, information, advertising and other industries of obvious pull effect urge local governments feel free in stadiums, roads and other related infrastructure costs. At the same time, the exhibition industry development, also drives the management theory research.In this paper, based on the Research on the construction of famous city exhibition brand in Fuzhou, I focus on the analysis of fuzhou exhibition basic situation, problems and the necessity of brand construction, using comparative analysis method, based on the experience of the domestic and international conference and exhibition brand construction, puts forward constructive Suggestions for fuzhou exhibition.