The Marketing Research Of The Business Market For CCIC Fuzhou Branch

China Certification & inspection Group (CCIC)which belinked to General Administration of Quality Supervision, Inspection and Quarantine the People’s Republic of China (AQSIQ) is a state-owned independent third party certification authority, CCIC Fujian is one of the 9 core subsidiaries. CCIC Fuzhou branch is CCIC Fujian’s branch in Fuzhou area. As a result of the CIQ’s manpower deficit and bad business service response, many clines only authorize CCIC Fuzhou branch to engage in assisting CIQ for statutory inspection of goods. Because of the State Council decentralization and cancellation of administrative examination and approval items continuously, CCIC Fuzhou branch’s business will decline. How to cast off predicament, move toward the market, improve the market degree, has become the urgent matter for CCIC Fuzhou branch.Firstly, this paper uses comparison analysis comparing the different business volumes by years, figure out business status of CCIC Fuzhou branch; secondly it uses dialectical materialism, analyzing the macro environment and micro environment of CCIC Fuzhou branch market business marketing environment by multi aspect and multi angle, which explains business opportunity after business marketization; thirdly it uses the method of case analysis, basing on practice of CCIC Fuzhou branch,put forward suitable marketing strategy for CCIC Fuzhou branch marketization business marketing from three aspects of the marketing 4P strategy implementation safeguard and Strategies for the implementation of tracking.these marketing strategy will lay the foundation for the CCIC Fuzhou branch’s future marketization bussiness development.