A Study On Development Strategy Of Minsheng Bank Fuzhou Branch

Finance is the core of modern economy, commercial banks are major players in Chinese finance industry. Since September 10^th, 2002 when China joined WTO, competition in international trade was getting more fierce, all economical fields, including banking, are facing challenges as well as opportunities. Under such circumstances, domestic financial system should fasten its step of reform, achieve faster development under the drive from advance of strategy. Minsheng Bank is the first private bank in terms of its actual controllers, because of its special identity and typicality, it needs more eagerly for an appropriate developing strategy to ensure its long term development. This dissertation studies Minsheng Bank Fuzhou Branch and have a systematic study on its developing strategy issue.This article starts from definition of developing strategy, have insight analysis on current situation and trends of Chinese banking industry. Next based on economical and financial analysis of Fuzhou Area, I identify the target market and main customers of Minsheng Bank Fuzhou Branch. Through SWOT matrix analysis, I analyse inner Strength, Weakness, outer Opportunity and Thread of Minsheng Bank Fuzhou Branch, clarify its main and potential competitors. Finally I propose a strategic plan for the market development of Minsheng Bank Fuzhou Branch and a strategic and practical plan for resource distribution, performance appraisal, reform and innovation.