Research On Developing The Taining Night Tourism Products Based On The Tourist Experience

With the rapid development of tourism, the tourism products should be More and more diversified, personalized, experienced in the tourism market. The quest for tourism products during the day turned to night, Impression series of night Tourism Performing products are popular in the market and they play their own function in the tourism market.The tourism industry has developed rapidly in Taining in the past few years. The development of the tourism industry has become an important pillar industry of the county. With the fierce competition of exuberant and tourism products of tourism demand, the tourism development of Taining to explore a feasible tourism transformation and upgrading of the road. At present, the night tourism in Taining county is at active exploration stage, the development potential is huge, the best choice is to promote Taining tourism "do poineering work the two times". Therefore, it has the important reference value to the research of Taining night tourism in Taining tourism industry development.In this paper, the author refer to the relevant literature research, draw lessons from the mature experience of the domestic scenic night tourism product development, through the research methods of questionnaire, depth interview and field survey and other empirical, develops the questionnaire, interview of Taining tourists, effective use of the data processing software for the data collected were analyzed and summarized, and points out that the development of constraints the existence of night tourism and in product development. Combining the practical situation of Taining county’s tourism and tourism needs of night tourism products, put forward from four aspects of sightseeing, folk culture type, living type and comprehensive type to develop the Taining night experiential tourism product. Finally from the whole night tourism atmosphere, create perfect function of night tourism products auxiliary facilities and strengthening of night tourism product marketing propaganda to accelerate Taining night tourism development.