A Study On The Development Of Taining County Eco-tourism

Building a moderately prosperous society in entering a decisive phase，made byComrade Hu Jintao’s18report，high-level overview of the reform and opening up，especially since the Congress party’s leadership since the construction of China’sdevelopment experience and enlightenment，lays out a blueprint for China’s futuredevelopment. In particular， the report once again discussed the eighteenth"ecological civilization" and the separate chapter，the formation of the cause ofsocialism with Chinese characteristics，"five one" overall layout."Building Beautiful China" ecological concept，Fujian tourism is both a greatencouragement，also new requirements. Taining tourism resources higher grade.Lake has been the development of open，on the stream，cat，top rock，Taining cityand nine Longtan resort，initially established a "water Danxia" landscape-basedfinancial ancient Temple folk，opera and other cultural landscape as one of theunique landscape system. Formed a sightseeing day tour products as the mainpattern. Known as "the first hills"，with high ornamental，recreational and scientificvalue. By analyzing Taining County tourism development，and discuss developmentexists the problem of insufficient research hinder the formation of eco-tourismdevelopment reasons for the development of tourism Taining County to providescientific reference，Taining County to promote economic development and buildinga harmonious society and the construction of ecological civilization.This paper is divided into five chapters: The first chapter is the introduction，mainly on the research background，purpose and significance， literature review，research ideas，research methods. The second chapter is eco-tourism overviewintroduces the connotation of the concept of eco-tourism as well as its basic features.The third chapter is Taining County eco-tourism development situation analysis，describes the overview Taining County，tourism infrastructure conditions，andeco-tourism development situation analysis. Chapter IV，on the development ofeco-tourism Taining County conducted a SWOT analysis，summarizes the currentTaining County eco-tourism development strengths，weaknesses，opportunities and challenges. Taining County Chapter of eco-tourism development measures proposeddevelopment of eco-tourism in Taining County ideas and suggestions.This paper studies the results: Taining County eco-tourism brand marketingstrategy should be adopted to make a fuss from the brand，accelerate industrialtransformation and upgrading，enhancing the overall level and quality of service，and vigorously promote innovation and the creation of eco-tourism，create anecological civilization and sustainable development，thriving Taining impression.