Study On The Place Perceptions To Tourism Development In Rural Area

In the course of domestic tourism development, place as an important part of tourism activities is paid more and more attention by scholars, but the problem arising from local participation in tourism activities and the distribution of benefits has also been paid more and more attention with the tourism development. The rural area as a form of place has unusual significance in China, the local residents’ participation, the fusion of traditional culture and local characteristics of the continuity should be considered fully in the developing of rural tourism. However, in the context of globalization and tourism Commercialization, the place of rural area is gradually fading, some have even been commercialized as products are being sold. Therefore calling attention to the place of rural tourism is very necessary, especially in today’s China. This study from the place perspective, based on humanistic geography theory, place attachment, stakeholders, community participation theory, attempts to explore the sense of place and the attitude of tourism development of the local residents, in order to provide a reference for the new idea of developing rural tourism. Taking Yongding County Hongkeng Village of Fujian Province as a case and using the qualitative and quantitative approach to analyze, starting from the historical context of Hongkeng village tourism development, expound the place of local. Analyze the sense of the place, the place attachment, the feedback for tourism development and the conservation of cultural heritage through the questionnaire and in-depth interviews. The study shows that the local residents have higher emotional sense of place and place attachment, but the cognition on the development of tourism and the conservation of cultural heritage is low; there is a significant positive relation between the some dimensions; with the in-depth development of local tourism, more and more deep-seated problems are highlighted, mainly reflected in four aspects of the transportation and infrastructure, housing and heritage conservation, employment and income, management and governance; the institutional aspects of tourism management is the fundamental factors leading to conflicts. At last, based on the above research and conclusion, this thesis put forward some countermeasures on strengthening community participation, reforming government management and the suggestions of tourism planning for the tourism development of Hongkeng village.