Research On Distributors Selection Method Improved Of G Company

A good distributor is able to bring more and more orders to a company, which not only expands marketing share of the company, but also improves the visibility of the enterprise. To determine a distributor selection options will help an enterprise select excellent distributors at source.This paper takes G company as the research subject of distributor selection method. According to the related theory of selected distributors and under the guidance of relevant research achievements, the paper analyzes deeply the existing methods of selecting distributors in G company, which finds deficiencies and the corresponding reasons. According to the corresponding discussion, investigation, experience and needs, the influence factors of distributor’s choice are subdivided. The factors selecting method is formed basing on factors of different weights. The simplified procedure for selecting table of potential distributors is constructed, instead of the original methods. The main contents are as follows:Firstly, the paper analyzes distributor selection method in G company. Which finds deficiencies and analysis the corresponding reasonsSecondly, the paper describes in detail the improvement of the method based on the selection of factors for distributors. With reference to the weight of influence factors in the literature, fifteen factors discussed in the forum are divided into three categories. Different factors are given different numerical and weight, the score is calculated.which becomes the basis for the choice of distributors.Thirdly, the new selection methods of distributors are applied, aiming at the concrete project in G Company. The results verify the improved methods are more effective than the existing selection methods. The new method has characteristics of a more accurate.Hope that through this paper research, the paper can provide the basis to judge for selection of distributors in G company, increasing accuracy of distributor selection. The methods can help enterprise enlarge the market share and achieve Win-Win among G company, distributors and end users.