Analysis Of Service Marketing Strategy About Foreign Company In China Network Securiy Market

In recent years, the foreign security companies are losing their market share progressively in China. Although their security technology and products are still in the leading position, but the advantage are shrinking.This paper analysis the environment of China’s network security market from the political, economic, social and technical aspects, and point out those foreign companies need to adjust their marketing strategy according the needs of domestic users and the market environment. Service oriented service market strategy is needed to adapt the changes of China’s security market. Combined with the external market competition situation and the strengths and weaknesses of foreign company, to do in-depth analysis and give some instructive marketing suggestions.For how foreign enterprises do well service marketing in Chinese security market, the strategies based on 7Ps theory are talked about in this paper. Through the comparison of foreign enterprises and local enterprises in the various elements about the marketing strategy, this paper does analysis the key elements, such as product, price, service, marketing personnel; and gives the corresponding strategies and suggestions.This paper presents the importance of customer loyalty for the network security industry, and expounds how to implement the strategy effectively in order to maintain customer loyalty. Some of the key factors of service marketing strategy are talked in detail, such as how select and classify of customers, service recovery implementation etc.