Research On Sales Service Transformation Of An Hui Telecom Under The Background Of The Mobile Internet

The “new normal mode” of Chinese economy has called for the high quality of development, and the technical revolution in the mobile internet era promotes the economic transformation at macro level and the enterprise change at micro level. As a kind of era which constructed by the technology, the mobile internet is not only a technological revolution, but also change the way of people’s lifestyle and business operation mode. The two important business model characteristics of the mobile internet era, "take the product(service) as the basis" and "take the customer as the center”, promote the transformation of enterprises and organization. And under the impact of the mobile Internet mode, the first industry to be affected is the telecommunications industry, so this article takes the organizational change as theory point, based on case study method, and take Anhui Telecom as the case to explore the methods, contents and paths of enterprise change and transformation in the enterprise change and transformation, which have very realistic meaning.In this thesis, we first review the classical theory of organizational change and the new thought about organizational change of mobile Internet era, and take Anhui Telecom as the research target to use SWOT model for analyzing the feasibility of Anhui Telecom’s sale-and-service transformation. Secondly, we summarize the specific contents and ways of Anhui Telecom sales-and- service transformation. Finally, we study the Anhui Telecom reform achievements and problems.The results of this thesis have the following conclusions:(1) The business model change of the mobile Internet era promote the transformation and change of the enterprise.(2) The content of the business change is closely linked with the time feature.(3) The content change and process change of the organization is systematic.(4) The value of organizational change is very high. The organizational change success, enterprise development is expected to usher in turn, but if organizational change failure, the development of the enterprise may also fail.