Mahogany Furniture Industry Development Train Of Thought Of Dachong Town Of Zhongshan City

In recent years, Zhongshan city Dachong town industrial development level through ascension, and continuously enhance the industrial competitive advantage, to promote the development of large Dachong town of Mahogany furniture industry. But at the same time, also exposed a series of problems in the process of development, especially the raw material purchasing passive inconsistent, restricting enterprise scale, energy and environment, industry competition and challenges, and so on, which had a profound influence on the industrial development. Zhongshan in recent years, the overall situation of annatto production and marketing enterprises, the depth of its development is still lack of strategic thinking. Therefore, to explore and develop effective Dachong town of Mahogany furniture industry development train of thought, remove the obstacles in the process of economic development, to guide the big Dachong town, Mahogany furniture industry development and applied to the similar professional town industrial development is of great significance.Focus to Dachong town of Mahogany furniture industry development, this paper first tells the story of big Dachong town Mahogany furniture development background, and then respectively using SWOT and diamond model illustrates mainly in the Dachong town Mahogany furniture development, according to the SWOT analysis method, from the four aspects of strengths, weaknesses, opportunities and competition, the Dachong town Mahogany furniture industry development to analyze the external and internal resources; Using porter’s diamond model, from the production elements, demand conditions, related industries and supporting industries, enterprise train of thought, structure and competitors, etc., analyzing large Dachong town of Mahogany furniture industry competitiveness, and through the comparative study of domestic Mahogany furniture development’s main rival, the development of Dongyang of Zhejiang, Xianyou of Fujian, combinative oneself is actual, from the transportation infrastructure construction, leading, optimization of culture environment, regional brand shaping aspects put forward the implementation of train of thought, for Mahogany furniture professional town and relevant references are provided for the development of industrial clusters.