Changhong Minsheng Logistics Company Development Strategic Design And Practice

For Chinese enterprises in terms of logistics management not only in improving transport efficiency, reduce inventory levels and rapid response to market changes fruitful, more importantly, logistics management can help companies break down departmental selfishness ideas, coordinating the efforts of various departments, to make them have the same target. Therefore, the logistics management problems for enterprises should be placed in strategic perspective, the overall advantage to play, to fully exploit the third profit source.Supply chain management logistics management from a company that extends to all nodes in the supply chain enterprises, but also from within the enterprise to provide materials, products and services extended to external suppliers. Supply chain management thinking that today’s market is not a single real competition between enterprises, but the supply chain competition. Individual customer needs, technological innovation capability and Global Perspective lead to product replacement rate management of change continues to accelerate, quick response to market ability to become the key to gain a competitive advantage. The logistics and supply chain management is precisely the enterprises to enhance their ability to respond to market the most realistic aspect is also considered the final and most companies are looking to reduce costs and improve efficiency aspects. Through the entire supply chain management and control, enterprise and strive at the lowest possible total cost conditions, or, in the below the industry average conditions, providing excellent customer service, and in order to gain competitive advantage.This paper intends to logistics companies, especially from the current era of things coming home appliance logistics enterprises, specific to Changhong Minsheng Logistics Company. From the current status quo of the environment and development, application SWOT analysis methods and tools such as internal and external environmental factors on various aspects of integrated and summarized the content, and then analyzes the advantages and disadvantages of enterprises, opportunities and threats facing, and then a combination of potential strategies detailed analysis, based on the actual situation of the logistics enterprises, their strategy formulation and selection propose appropriate solutions.