A Study On Development Strategy Of Minsheng Bank Changchun Branch

With the development of economy and the deepening of economicglobalization, the degree of economic integration continues to strengthen. The coreposition of modern social financial in the development of economy becomes moreand more prominent, as international competition intensifies, financial organizations,especially those led by the banking industry will face greater competition andchallenges. In our socialist public ownership economy, the banking sector plays anirreplaceable role in economic development. The economy is in a stage ofcomprehensive reform and restructuring, the national strategy adjustment to adapt toenvironmental changes and economic markets, the banking sector’s futuredevelopment strategies need to be adjusted accordingly. Minsheng Bank is China’sfirst joint-stock commercial banks by non-state-owned enterprises to invest intoday’s banking industry in the national economy more commitment to life is theintermediary services, intermediary business has become the development directionof the global commercial banking. Different regions in different commercial bankshave different competitive advantages, how to "local conditions" and use theirenvironmental advantages, to create better products, competitive strategy to developmore accurate is the long-acting and sound development of Changchun Branch ofMinsheng Bank. The first financial institution livelihood Changchun Branch ofMinsheng Bank was established as a livelihood in the Northeast region, which inrecent years through the efforts of development, whether compared with MinshengBank region as well as other branches in Jilin Province in Northeast China is still inthe same industry to compare their operating results are is remarkable, after severalyears of good governance, Changchun Branch of Minsheng Bank built a strong radiation, covering a wide class service business networks. Development stageChangchun Branch of Minsheng Bank is facing changes in the external environment,where the environment includes a number of economic, political, etc., but also affectpeople’s livelihood head office and branch strategic adjustments based onenvironmental changes since the birth of their regional characteristics brought, theenterprise development process from the perspective of business management that isconstantly in the process of selecting strategic decisions, Changchun Branch ofMinsheng Bank is facing enormous environmental changes, in order to maintain itsgood operating results, its timely and needed change, namely, the strategicadjustment. The full analysis and the use of strategic analysis method to identify thefactors affecting the changes in the external environment, and the use of strategicmanagement theory and model analysis and operation.In order to achieve thenormative practice of combining work and theoretical basis of the paper, the paperstrategic studies from the following aspects Changchun Branch of Minsheng Bankfrom the following aspects.Firstly, we analyze the macro background of China’s banking industry,introduces the concept and status quo of joint-stock banks, joint-stock banksintroduced the status of our economy and national life, discusses the strategicmanagement concepts related to the use of this article. Secondly, the use of fiveforces model to analyze the strategic environment Changchun Branch of MinshengBank, highlighting the different strengths of regional banking, especially inChangchun personality Minsheng Banking area. Strategic management theories andmodels again, developed a strategic plan designed Changchun Branch of MinshengBank. Finally, the overall strategy in the corresponding planning is proposed basedon the specific implementation strategies and corresponding strategic protection.