The Study On Bussiness Model And Developing Tren Of “P2P Lending” In China

In our country, it’s very hard for SMEs and individuals to borrow money because only a few large commercial banks constitute the main party of our financial system, and investment channels of our residents are very limited. Because of the effect of these two aspects, “P2P lending” develops rapidly in recent years. On the one hand, this makes us see the hope that this innovative financial model, “P2P lending”, can solve the old problem of traditional financial system. On the other hand, it exposes many problems and risks too. By analyzing the “P2P lending” from different angles with Asymmetric Information Theory, we understand “P2P lending” better about its functions, risks and future development.This article contains five sections. The first section of this paper is a brief introduction of “P2P lending”, explains the meaning of “P2P lending” research is that “P2P lending” can solve the financing difficulties of small and micro enterprises, and it can make more people understand “P2P lending” in the right way. The second section analyzes the status of the whole “P2P lending” industry and some operational ways of “P2P lending” platform including information dissemination and matching, credit services, third-party custody, risk compensation fund, a third-party guarantee, the loan sale, P2 P financing, circular loan, returning-at-once loan, information disclosure, and describes and analyzes the validity indicators, efficiency indicators and risk control indicators of P2 P platform. The third section, by analyzing the typical “P2P lending” platform Paipaidai and Renrendai, suggests that the key point for “P2P lending” platform to get successful is good risk management measure and business innovation. The fourth section, we know that the “P2P lending” platform is not so well-standardized and strong comparing with bank, but all these weakness can be conquered by development and “P2P lending” platform can build up their own unique competitive advantages in the field of risk control. The fifth section predicts the future development of “P2P lending” industry, such as industry consolidation, and industry chain and industry supervision on the basis of the previous studies. And finally summarizes the conclusions of the entire article about “P2P lending”.The final conclusions of this research indicate that “P2P lending” can be used as an effective complement to the existing financial system to satisfy the financial needs of many people and small and micro enterprises. Although there are still problems in the early developing stages, “P2P lending” industry has a very large space for development by benefiting from industry consolidation, development of supporting industries and innovations in the field of risk control.