Based On Dynamic Environments The Competitive Strategy Study On Dong Hua Computer

Information industry is the foundation, the national strategic industry, the rise and fall of the prosperity and development of it will depend on the subject of software enterprises, information industry belongs to high birth and death rates, the fierce competition among enterprises, the market environment is changing rapidly, intensified between the information industry each enterprise life pressure, this paper mainly analyzes Shanghai East-china of Computer Co.,Ltd in the dynamic environment of competition strategy adjustment, have a greater role in promoting the development and competitiveness of China’s information industry to improve.This paper is divided into six parts to study the East China computer company in the dynamic environment of competition strategy, the first part is the introduction, briefly described the research background and significance, research objective and method, the overall framework of the thesis is the overall summary to the full text, layout; the second part is the theory, analyzes the issues related to theory, which is the theoretical basis of this paper; the third part is the introduction of East China computer company and the existing competitive strategy elaboration, a general understanding of East China computer companies and competitive strategy; the fourth part is the analysis of the dynamic environment of East China computer company existing competition strategy, then existing competition policy problems; the fifth part is the dynamic environment Research and re positioning adjustment strategy of East China computer company, this part expounds the East China computer company in order to adapt the time development, companies need to its reform and to make competitive strategy adjustment, thus promote the further development of enterprises; the last part is the conclusion and Prospect of the whole thesis, the conclusion of this paper, that the shortage of the thesis.The strategy of competition on East China computer company under the dynamic environment, have a positive impact on our country the information industry and information technology enterprises, promote the benign development.