One Foreign Company Entering Chinese Traffic Information Services Market Strategyy Analysis

This paper tries to use management knowledge, based on traffic information services value chain, analysis value chain, business model market size, policy environment, technology environment, competition environment in the way of SWOT, Five Power Model ,give presentation of now and future of traffic information services market to one foreign telecom company. And paper valuates generally market in the view of ability of supporting value chain, market phase and so on. give suggestion of three business model and time to market .In carrying out its domestic operations and viability of this approach for carrying out analysis and preliminary proposals, market size includes customer demand and market size budget ; policy surroundings analysis from entering policy, operation policy and policy in foreign capital enterprise .technology surroundings analysis mainly from three aspects, content collection, platform construction, net status, terminal status and future technology developing trend ; competition surroundings analysis from market competitors contrast and competition stage.