Economic Evaluation On Digital Signage Systems Project Of FJ Corporate

In recent years, outdoor LCD TV Ads such as Focus Media is at an explosive impact on the growth rate of the entire media advertising market and it contains a huge potential market. However, in the situations of mobile TV and Internet multimedia streaming technology is not mature, Focus Media Advertising Outdoor LCD uses monomer advertising which also has many problems such as advertising is the only content, it can not achieve real-time dissemination of information; it has problems on playback operation scheduling; and the lack of review mechanisms, plays and other content security can not be guaranteed. How to solve these problems become parties eager to resolve.In this context, as the well-known outdoor media companies, FJ company plans to invest 37.5 million yuan to develop digital signage signage systems, the project has a high technical content and the leading domestic level. In the core application system of technology development, it has fully independent intellectual property rights, with strong market competitiveness, in line with the urgent needs of market development and national policy requirements. Its good economic and social benefits make it very necessary.The project economic evaluation refers to the evaluation and validation on economic characteristics based on the estimates in the cost of production, income, taxes, profit, the loan repayment period, financial profitability and internal efficiency rates under the current national tax and price system. It will help investors to establish a scientific decision-making mechanism to ensure the accuracy of decision-making development projects to eliminate or reduce the poor decisions brought about by investment losses; help reduce investor profits and cash flow volatility; help improve the economic benefits of investors.Based on the basic principles and methods of modern project economic evaluation, this paper gave a study on the economic evaluation of digital signage systems project of FJ corporate. This study has kind of direction, predictability and innovation and not only can provide scientific basis for investment decisions but is valuable for the construction and management of this project. This article also hopes to provide reference for the future research.