Study On Guzhen Lighting Industrial Cluster Upgrading Paths

Guzhen lighting industry is a special Guzhen-centered industrial cluster which is influential across regions. As the economic condition changes in this new age, Guzhen lighting industry in Zhongshan city is facing severe challenges in the future, such as how to improve efficiency to respond to the increasing public attention to resource environment, how to enhance competitiveness to stand in domestic and international market steadily. After reviewing theories of industrial cluster, industrial cluster upgrading and corresponding paths in and abroad, this thesis identifies the develop pattern and current condition of Guzhen lighting industry, which is mainly consist of small and medium-sized enterprises,and finds its theory basis of upgrading.Furthermore, this thesis gives a picture of current Guzhen lighting industry after collecting questionnaire data and interviewing several managers of lighting companies there. All it want to do is to answer the following question--- What the typical problem is in the upgrading process of Guzhen lighting industry cluster and in which path can we solve it.This thesis describes the comprehensive environment of lighting industry and the geography region after elaborating industrial cluster theories in and abroad, and analyzes both the interior and exterior paths to upgrading of Guzhen lighting industrial cluster. In the discussion of interior paths, it sets an evaluating frame on the basis of diamond model theory, according to which Guzhen lighting industry scores 76.9 point.Then it provides following interior paths---enhance innovating to catch core competitiveness of lighting industry, perfect marketing system to have discourse power in the market, strengthen the entity industry and producer services to augment additional value, improve lighting industry structure to compete in different realm, introduce policy to support industry upgrading. In the discussion of exterior paths, it proves that Guzhen lighting industrial cluster upgrading have to be embedded in global value chain.Using inland ceramic industrial cluster upgrading as a case, it discusses the paths to function upgrading, and using Galanz as a case, it analyzes the gradual paths from OEA/OEM to OBM, as well as the significance of building regional brand. On this basis, it provides the exterior paths of upgrading function through technique and upgrading brand in a dynamic way.