Company M Cross-border E-commerce Reasearch

As the global economy continues to develop, businesses and competitiveness of enterprises is not a battle. Enterprises increasingly difficult to survive, especially in foreign trade enterprises.In this battle, the arrival of e-commerce era, still in millet plus rifles ran into a well-equipped aircraft and artillery. Foreign trade enterprises how to win, is the only way to upgrade equipment. Foreign trade enterprises to enter the electricity business more prominent his importance. In recent years, cross-border electricity supplier leading the trend, is another product of the electricity supplier development. How to get the transformation of foreign trade enterprises to carry out cross-border electricity providers became the object of our study. This study is how the foreign trade enterprises to develop cross-border e-commerce. And domestic companies engaged-M gift toy company as a research object.M is a company founded in 2003 gift toy industry and trade enterprises. Currently has 100 employees and annual sales of nearly 20 million yuan. The company’s product is basically a way of OEM and ODM for export, without independent brands, customer type for wholesalers importing countries mainly limited customer resources.Hope that through foreign trade restructuring to adapt to the new situation of the current renewed vitality of enterprises so that enterprises can better adapt to the environment to adapt to competition, to embark on the healthy track of rapid development.This article is about the following ideas to start, first of all, e-commerce and cross-border electricity supplier related concepts are introduced, through the analysis of the current situation- the cross-border electricity supplier fiery situation, analyze the success of cross-border electricity supplier typical case, the current environment for e-commerce and cross-border e-commerce for analysis; Secondly, analyze the status quo M’s competitive advantage positioning status and management status M marketing analysis, SWOT analysis within the M’s external environment. Then focus on the design of cross-border M’s electricity supplier system; Finally, cross-border e-commerce company established M specific embodiments. Finally, a comprehensive analysis of the results of the cross-border M Company acquired electricity supplier. Obtained results and the limitations of this study. Points out the future research directions of cross-border e-commerce.By cross-border e-commerce, making the M’s effectively conduct business, helping companies to better expand sales, according to the actual situation of enterprises, to develop an appropriate marketing programs and outreach programs to improve the performance of enterprises. Thereby knocking on the door of the company’s survival and development...