Shandong Luneng Intelligence Company Marketing Strategy Research

In our country’s system of national economy, the power industry is the basic industry in the primary position, policy and strategy of electric power sale market, related to the power equipment manufacturing enterprises in the sustainable growth of profitability and market competition in the position. Luneng Intelligent Company is a high-tech enterprise of a focus on power and energy industry, engaged in power industry, power grid construction robot R & D and production of high-end intelligent equipment manufacturing and electric power industry information system operation and management.From the marketing environment and the status quo of Luneng Intelligent Company management, through the analysis of changing of the electric power system policy, China State Grid Corp bidding mode background, combined with the current marketing situation Luneng Intelligent Company put forward corresponding marketing strategy. In this study the related theory summary part, the author reviews the concept of 4P,4C,4R, brand and service, depth analysis of the policy environment, market environment, economic environment, culture environment influence on Luneng of Intelligent Company and its present situation of domestic electric power market. Aiming at the Luneng Intelligent Company in the marketing strategy problems exposed, the author mainly put forward the optimization from the innovation strategy, service strategy, customer relationship strategy and management strategy etc.. Through the above steps, completes the discussion and Research on the marketing strategy of Luneng Intelligent Company market, to provide the reference for the similar enterprise marketing strategy and related.