Research On The Optimization Of The Operation Strategy Of The M Large Multinational Chain Supermarket Based On O2O

With the advance of the Internet, the rapid development of the Internet retail formats, the traditional retail formats facing a huge challenge. The traditional enterprise wants to maintain the long-term competition ability, wins the market share, the optimized business strategy is the enterprise development path. Many traditional retail industry is exploring new development ideas. M large multinational chain supermarkets are constantly trying to reform.This article is based on the analysis of the status quo of the development of the enterprise, combined with related theory to research on how the enterprises in the network environment to regain the competitive advantage, to promote the rapid development of enterprises, and actively respond to the enormous challenges brought about changes in the economic environment has a positive significance.M enterprise after many years of operation, its advantages are mainly online: brand advantage, stable customer resources. In the enterprise reform should make these advantages replay a role in the network management, so that enterprises in the new market competition to regain. EC company accelerate the layout of the entity store, precisely shows the strong demand for consumers like online shopping experience store experience. The demand for shopping experience brings a new trend to the development of the retail industry, and the competition in the future must be started around the experience scene.Through the optimization and adjustment of business strategy, easy access to the consumer’s support:currently owns the store is very good to meet the consumer shopping experience the advantages of resources, many stores can become line after processing in heart, logistics sites, as a support to the online business, at the same time as for customers to enjoy the efficient, convenient and quality services experience shopping center.The main idea of this paper:firstly, the analysis of the current economic development situation and research status at home and abroad:secondly analysis the operating characteristics of M enterprises and the current operating status and the existing problems, using SWOT model to analyze the enterprise current threats, opportunities, strengths and weaknesses analysis, summed up the SO strategy, ST strategy, WO strategy. WT strategy, combined with the analysis of the case of IKEA upgrade transformation, through the research on the applications of the existing electricity supplier O2O. M put forward the environment of the enterprise in the Internet business transformation strategy to upgrade, boldly put forward the idea of optimizing the management strategy of enterprise transformation, and then the design of business processes, propose specific optimization strategy; finally summarizes M large multinational supermarket chain business strategy optimization suggestions.Through the research and analysis, the paper draws the following conclusion." M large transnational supermarket chains suits for offline to online to offline, is closed-loop management strategy can make full use of the line accumulated over the years of the brand, and use of o2o. open up the line market, using the online only service, line to complete the transaction experience new business strategy, in the economic environment of the Internet regain competitive advantage, has achieved a great development.