The Research On The Influential Factors Of Fishery Insurancepurchase Intention

Since China’s accession to the WTO in 2001. The second and third industry obtained a high speed development. At the same time. In the national economy. Agricultural fishery economy is higher and higher percentage in the economy. But due to the fast development of fishery aquatic products, agricultural fishery economy is higher and higher percentage in the economy. As the continuous development of economy, science and technology.fisheries productivity has been improved. Our country’s fishery production and constantly improve,.Which increase the income of the fishermen.And the standard of living has improved significantly. Meanwhile, Faced by fishermen,the risks are increasing. Higher risk with higher incomeis a mirror of the fisherman’s lives.The fisherys’ economy is different every year, which has a bad effect on the fishery economy development. Therefore, how to establish and improve a scientific and comprehensive insurance fisheries development at the present stage in China is an urgent problem to be solved.As is known to all. The insurance security system can effectively prevent all kinds of unknown risks.Buying the fishery insurance, fishermen can effect on their property income has obvious security.Thus promoting the development of fishery industry chain in China. However, due to the fishery insurance system in China started late. It’s still in the early stage. The fishermen’s cognition and perception is not high, leading to the fishery insurance did not play its proper role in our country. There are many factors contributing to the cause of the status:high-risk characteristic of fishery insurance itself, the fishermen’s cultural cognition, as well as government subsidies, the lack of legal policy, and many other factors. How to improve the fishermen fishery insurance purchase rate and effectively to ensure the safety of fishermen’s own property is the problem urgently to be solved in aquaculture development in our country. However, there is little domestic research in this field. This article through to our country current situation of the development of fishery and fishery insurance development present situation, combining with the experience of foreign developed countries and regions in the development of summary, through to the Qingdao offshore aquaculture fisheries insurance development present situation carries on the analysis comparison, actively explore factors influencing the fishermen’s willingness to buy fishery insurance.Qingdao as the fishery mutual insurance premium subsidies pilot areas in China.The central fiscal premium subsidy policy. after years of development already has a good situation.However. its scope of implementation including fishing total loss only mutual insurance and fishermen personal peace and mutual insurance, and the latter only in daishan in zhejiang province. In Qingdao,for example can effective analysis verify the rationality of the development of fishery insurance policy.The analysis of the fishery insurance possible problems in the development of our country, in order to promote development of fishery insurance later provide effective reference. This article through to the breeding Qingdao fishermen investigation questionnaire, through the study of the statistical analysis of data, validated the logistic regression model was established, analysis influence fishermen family factors of fishery insurance purchase intention, and combined with the experience of foreign developed countries and regions in the development of summary.Through to the Qingdao aquaculture fisheries insurance development present situation carries on the analysis comparison actively explore factors influencing the fishermen’s willingness to buy fishery insurance.