Analysis And Trend Prediction Of Colored Gemstone Industry

With the stable development of China’s economy, and Chinese resident’s sustainable growth of consumer spending, Chinese colored gemstone industry is also developing quickly. Nowadays, in China people are not unfamiliar with colored gemstone, such as rubies, sapphire, emerald, and they are accepted by more and more customers.There are several reasons why I decide to research the colored gemstone industry. On one hand, compared to other country’s colored gemstone market, Chinese market is not totally the same, it has its own peculiarity. On the other hand, with the development of the colored gemstone market, Chinese research of the development of the colored gemstone industry is continuous advanced. This shows the necessary and importance of my thesis pay attention to this research.This thesis will begin with the literature review, and sum up predecessors’ theories and their research achievement. I will analysis on Chinese colored gemstone industry, and in-depth comprehend the consumer motivation of the customers of the colored gemstone decorations, so I will see clearly about the peculiarity of the Chinese colored gemstone market. Then I will be able to predetermine the development tendency of Chinese colored gemstone industry. My conclusion is that colored gemstone industry will maintain the rapid development, and the personalized customization has broad prospects.The influence of the e-commerce to the colored gemstone industry is increasingly rising, and Chinese colored gemstone enterprise will pay more attention to its own brand building.