The Research On The Impact Of Technological Innovation Input To The Profitability Of Xinjiang Corps JG Printing Factory

Technology innovation investment level is an important determinant of the modern enterprise competition advantage, which determines the enterprise sustainable development potential, which determines the enterprise’s survival ability. In recent years, many domestic enterprises are mostly agree with the necessity of technology innovation in enterprise culture, emphasizing the innovation and development, to put the long-term goal to find a way out and put into action. Enterprise technology innovation investment is to use advanced technology and unique product into the market, to seize the initiative in the fierce competition in the market, better recognized by the market and get more profit.On the one hand, technological innovation is a kind of intangible assets of knowledge input, it can form and improve the technological innovation capacity of enterprises, the special ability makes the enterprise itself to form a unique market competitiveness and meet the needs of the society, and the market competition strength and service capabilities can bring beyond the market average the level of profitability for the enterprise. While on the one hand, the enterprise through the spontaneous input and unique technology, because of the exclusive and difficult to imitate, or due to patent protection, so that the other competitors in the industry of new products or services can not enter the competition in the short term. In this case, the enterprise can monopolize the market or the corresponding service over a period of time, in order to obtain high profits higher than the market average, significant profit growth.After the data collection and analysis,the research of the relationship between technology innovation investment and profitability with regression analysis and had the main conclusions:(1) Profitability is significantly related to technology innovation investment(2) The technology innovation investment of Corps JG printing factory pay back profitability at the following year and the second year, innovation investment had the features of profitability with ductility and persistent.