Study On Incentive Of Customer Manager In Ta Cheng Tobacco Company

Facing the fierce competition environment, cigarette marketing has become the top work in tobacco commercial enterprises. Customer manager, who in charge of marketing practice, plays an important role. The key point of enhancing the competitiveness in Ta Cheng tobacco company, lies in the enthusiasm and initiative with good incentive mechanism to mobilize the front-line managers, through scientific and effective management and incentive, in the bid to achieve the win-win purpose of customer manager personal value and enterprise value.This paper, on the basis of general theory and study of motivation, with the customer manager in Ta Cheng tobacco company as the research object, through empirical research, deep interview and investigation, endeavored to get the present customer manager incentive status, and analyze the team characteristics and needs of the customer manager. Looking for existing problems of customer manager in the work of enterprise incentive, and continue to insist on the effective incentives, provide targeted solutions to meet the actual needs of the enterprise, to sort out the specific ways for Ta Cheng tobacco customer manager incentive mechanism construction, build the incentive mechanism model. From the professional skills of the customer manager management, performance appraisal, the "dual channel promotion path and so on to make the incentive mechanism design and comprehensive evaluation, puts forward some countermeasures and suggestions to stimulate enthusiasm for the work of customer manager, through the implementation of the program, improve the quality of work, to achieve customer manager personal value in promoting the development of enterprises at the same time.