Study On The Marketing Strategy In Drugs Of SH Pharmaceutical Company

Small and medium-sized pharmaceutical enterprise has always been the important pillar of economic growth of the pharmaceutical industry in our country. The healthy development of the pharmaceutical industry has an important significance to this industry and even the development of our national economy and society. With the deepening of the market economy in our country, small and medium-sized pharmaceutical enterprises are faced with the new drug marketing environment, a new characteristic and new trend. Under the new market environment, the weakest development link in small and medium-sized pharmaceutical enterprise is marketing, the way that develops a marketing strategy system with multi-level and comprehensive combination is the basis for the pharmaceutical enterprise to achieve successful development.As a small and medium-sized pharmaceutical enterprise, S pharmaceutical company has products in the field of blood disease specialist with independent intellectual property rights and core technology, while there are some universal problems in the marketing of S pharmaceutical company. The PEST analysis method is used firstly to analyze the macro marketing environment, the micro marketing environment and the marketing characteristics of our country’s small and medium-sized pharmaceutical enterprise in this paper, and the SWOT analysis method is used to do a case study for S pharmaceutical company to find out the problems of marketing in S pharmaceutical company. Then we use marketing theory to analyze a variety of marketing solutions and compare their advantages & disadvantages, and put forward reasonable countermeasures and suggestions for the marketing strategy of S pharmaceutical company.First of all, on the choice of marketing model, we can take the mixed marketing mode with regional agents and manufacturer self sale. In the less-developed and lower sales area, regional agency system can be a good choice, while in developed economies with high sales, we can establish its own sales force to do the direct sale. Mixed mode can quickly improve product sales, establish a direct communication platform with consumers, and accurately grasp the market dynamics. Secondly, in terms of the construction of marketing channels, we can strengthen the rapid and spike marketing channel, and realize products and services quicker and cheaper transmitted to the target customers. Thirdly, we can implement academic marketing strategy, and combine traditional Chinese and western academic marketing, Academic meeting promotion, academic staff promotion, clinical trials and academic essay, academic media promotion and other academic marketing can be good ways to promote sales and enhance the brand image. Fourth, it should implement customer relationship management strategy, introduce customer relationship management software system, establish the strategic thought to create customer value, set up perfect customer resource management system and the marketing idea of "take the customer as the core". Fifth, we can implement social mobile medical integrated marketing strategy, establish SNS platforms such as blog, microblog, BBS to increase the viscosity with target customers, and realize win-win situation with the target customers.To sum up, the rationalization suggestions for the marketing strategy of S pharmaceutical company can provide the inspiration and help for a class of small and medium-sized pharmaceutical enterprise marketing strategy research.