Be Based On Improvement Of OAO User Experience Of Marketing Model Research Of S Luggage Company

In recent years, the scale of China’s e-commerce transactions to maintain rapid growth. The face of e-commerce brand, capitalization and channel diversification trends, traditional brands and pure electric providers how to conduct effective marketing communications and branding through e-commerce platform, the industry benchmark for how experience-based electricity supplier build the core competitiveness of e-commerce have become all businesses these agonizing problems. While traditional corporate earnings and the rapid development of the electricity supplier is also facing flagging sales of the line retail market was shrinking trend, in line dealers, franchisees force of e-commerce development company complaining conflict with the company’s growing; while traditional companies are forced offline under different management strategies will dilute the brand value, adversely affect long-term sustainable development of the brand worried. Seeking new marketing model to adapt to remain online and offline hereinafter development of balanced progress is imminent.On the basis of previous studies on the combination of S luggage company to develop practical difficulties of e-commerce, online and offline attempted to S luggage company, represented by traditional enterprises encounter the problem of uneven development put forward practical solutions. On the one hand supporting role model analysis OAO user experience : Is it possible to find a more efficient target information; whether you can enjoy the service at a lower price; whether to allow users to enjoy better services than before; hand analysis OAO marketing entire mode of action : One of the OAO ’s core philosophy is to deliver the next line below the line Hop to customer service and product consistency, requiring all business processes to try to standardize and unify. In order to outline the most appropriate route of traditional electricity supplier enterprise development : enhancing the user experience based on innovative marketing model OAOFirst, the current development of traditional enterprise combined with the electricity supplier industry, the S luggage company conduct a detailed analysis of the internal and external environment as well as SWOT analysis, initially proposed to solve the dilemma S luggage company development program-OAO marketing model. Secondly, the way they operate separately on specific S luggage company OAO marketing model for detailed discussion, were constructed from OAO mode, the operator of the three aspects of OAO OAO elaborate marketing model based on the integration of marketing and era of big data. Finally, preliminary summarizes the critical success factors of the four operating modes OAO : Extend the line merchants; integration of online and offline supply chain; integrated business ecosystem; build business services and user behavior based on data mining system;Research data obtained through questionnaires, combined under the line, below the line, different customer service four aspects of CRM and service experience for empirical analysis. Ultimately proves enhance the user experience of OAO based marketing model works well, in order to promote the joint development of the next S luggage represented by the traditional corporate business online and offline.