Study On Development Strategy For Shanghai Heavy Machinery Plant Of Large Casting And Forging Products

With the development of the domestic large-scale equipment manufacturing industry, although many large enterprises achieved great achievement, but with the increasingly fierce market competition, some problems of enterprise own existence gradually revealed, particularly in the process of economic globalization, in order to face when the former complex economic and social environment, pay attention to and study the development of enterprises with the development the strategy for the enterprise talent showing itself, grasp the opportunity, competition in the market, plays a very key role.Through the research on Strategy of enterprise development planning, first on the external environment of Shanghai heavy machinery plant the economic, technology, industry, competitors and other enterprises are analyzed, and compared, financial data can be seen, at present the same industry competition intensified, the industry pattern of differentiation, the level of corporate profits uneven, some good and some bad, structure of product competition to highlight, and points out that the heavy company need to enhance the core competitiveness of enterprises, play the internal advantage. Then conducts the research to the heavy company’s internal conditions, using the SWOT analysis method to analyze enterprise’s superiority and the insufficiency, carries on the analysis in view of the product structure by using Boston matrix, obtained the heavy company need to develop nuclear power nuclear island main equipment consisting mainly of large casting and forging products development strategy planning and the need to improve enterprise management supporting gap related. On this basis, the heavy company product market strategy and basic competitive strategy, functional strategy options, the concrete implementation from the market, technology, production, management etc. Using the Balanced Scorecard to construct strategic evaluation from the financial, customer, internal business process, learning and innovation in four dimensions and control. Finally, the development strategy for the company on the weight of large castings and forgings are summarized.At present the heavy company has around large heavy casting and forging products of the production needs of reform, through resource optimization and allocation, large casting and forging products market share has made the promotion, the output value of enterprises accounted for the proportion of have also been made to improve.