| With the rapid development of the world economy changes, more and more enterprises are facing harsh living environment, due to changes in the external environment and internal structural changes occurring conditions, so in the past to support the success of the strategic positioning of the enterprise no longer meet the needs of development, competitive advantage becomes more and more fragile, lead ing to failure or existing competitive advantage of enterprises lose the original strategy, and therefore the enterprise strategy is becoming more dynamic. This paper aims to further explore the problem of crystal stone company, conducted a detailed analysis from the external and internal environment, companies must assess the situation and put forward a clear, clear its strengths and weaknesses, and constantly adjust timely correction and enterprise development strategies, resulting in industry looking for business development on the chain positioned to enhance its unique and lasting competitive market, took the healthy and sustainab le development of the road.This article taken pre and post-analytical method development strategy contrasts crystal stone roads to the company’s strategic management theory as the main theory, the theory through SWOT analysis, corporate strategy in a dynamic environment management issues, to develop overall business development strategy.Papers presented at the final combination of industry and Crystal CG actual operating conditions, how to develop strategies to imp lement safeguard measures from several aspects of the industry chain, organizational design, human resources, finance and CGS system construction, so as to ensure the smooth implementation of the strategic objectives to promote the company’s. |