Reaserch On Enterprise's Dynamic Competitive Advantage

With China's accession to the WTO, openness of the domestic market is increasing, foreign business tycoons have entered the domestic market, market competition is becoming increasingly fierce. In the new economic and technological conditions, the market has become increasingly complex and unpredictable, closly liaison network technology in the world enables enterprises to respond faster to competitors. In such a rapid change environment, enterprise should not only rely on their own resources and capabilities and their adaptability to the environment, but to a large extent dependent on the choice of competitors, if they want to maintain long-lasting, sustainable competitive advantage. Competition among enterprises increasingly demonstrated dynamic. Therefore, the study of the enterprise dynamics competitive advantage has become an urgent task.During theoretical explorations the thesis combined with Chinese enterprises empirical analysis at the same time. Through theory analysis of the dynamics competitive advantage, it reached the concept of the advantage of dynamics competitive, and the impact factors of it. In theoretical explorations, it tried to explore a effective way for the enterprise to gain the advantage of dynamic competitive.On the basis of the trimming of the anterior research results, the thesis analyzed the theory of business dynamics competitive advantage, compared the concept of competition, dynamic competition, competitive advantage and dynamic competitive advantage, What's more, the thesis analyzed the source of dynamic competitive advantage.In the course of the study, the thesis also infiltrated the dynamic competitive idea in the ancient Chinese military strategist of "Sun Zi", and tried to combine the Chinese ancient military strategist idea with modern management practice and provide an effective guidance to modern business management .Researching on dynamic competitive advantage is a major issue that needs our constant exploration. This research is just the tip of the iceberg, I hope it can be able to attract and promote a great development of the research on strategic management, so that it can service China's business management practice better in the new century.