Research On Car Rental Industry Business Model Of China

Current our country is in a period of rapid social and economic development, people’s living standards improved significantly. Along with the rapid urbanization process, improve the transport infrastructure construction, driving skills is widely spread, gradually, the social public life style and consumption habits change, people also produced a change for the idea of owning a car. More and more families and individuals begin to try to rent in the form of "would" all kinds of cars, to meet the demand of the increasing displacement. Car rental as a new type of transportation service forms, personalized travel, business activities is to satisfy people demand and guarantee for major social activity of important form of transportation services, is an important part of comprehensive transportation system. The car rental industry at the present stage in China while the enterprise scale expanding, but the business structure of a single, rental site layout concentrated, scale, low degree of the network, is still in a relatively straightforward model of development. This undoubtedly makes the car rental industry is difficult to realize the sustainable development in our country, more can’t satisfy in the process of urbanization, people’s growing demand, restricts the construction of comprehensive transport system in our country. Car rental industry in our country, therefore, business scale, networking, branding, informationization, is particularly important. This intensive, integration, chain business development mode can realize rational allocation of resources, optimize the industrial chain, and achieve economies of scale. Car rental industry in our country to form a benign development at the same time, improve the efficiency of road transport in our country, the escort for the rapid economic development of our country.This article through the analysis of the status and role of China’s car rental industry, as well as the relationship with other industries, explore the car rental industry in the necessity, and the connotation, characteristics and of car rental industry at home and abroad, this paper expatiates the development of the car rental car rental industry management at home and abroad are summarized the characteristics and trend of future development; And through the research of the car rental industry development environment in China, put forward the current environment problems that exist in the car rental management; Finally, this paper put forward a series of car rental management countermeasures, hope to contribute to the perfection of China’s car rental industry management pattern and realize sustainable development.