Study On The Social Responsibility Of Highway Listed Enterprise

The highway enterprises should take more social responsibility as the enterprises that the government franchise, however in recent years there are many irresponsible phenomenon in the course of business: the overdue charges, the toll is too high, the serious corruption...... The lower levels of social responsibility practice seriously affected the healthy development of China’s highway industry, therefore, we need to research the social responsibility of the highway enterprises specially in order to promote the development of their practice. But we must recognize that the development level of China’s highway enterprises is uneven, requiring all enterprises to take the same social responsibility is unrealistic, and there is no guiding significance to research the highway enterprises as a whole, so we take the highway listed enterprises that there are more resources and capability to assume social responsibility as research subjects, through specialized research on the social responsibility of the highway listed enterprises to promote the development of their social responsibility practices and stimulate the development of the enterprises social responsibility of the industry.Firstly, I analyze and compare the theory of the general corporate social responsibility, and select the stakeholder theory as the basic theory of the research on the social responsibility of the highway listed enterprises, and combining with the particularity of the highway listed enterprises to construct the content system of the social responsibility of the highway listed enterprises, accounting its social responsibility consists mainly of the responsibility for employees, drivers and passengers, the linked road’s operators(business partner), government, environment and social development. Secondly, I study the social responsibility practices of the highway listed enterprises according to the content system of the social responsibility of the highway listed enterprises, finding that the overall performance about fulfilling responsibility for employees, drivers and passengers, government, environment and social development, and the linked road’s operators are not paid enough attention. Specifically, the highway listed enterprises’ performance is good about meeting the needs of drivers and passengers, the implementation of "Green Channel" policy and waiving tolls policy during major Chinese holidays, improving road maintenance l evel, regularly publishing the corporate social responsibility reports.and there is deficiency about adjusting charging standards and period in some sections,preventing enterprises corruption risks, collaborating with the linked road’s operators, improving the corporate social responsibility reports. Finally, I construct the promoting mechanism for the social responsibility practices of the highway listed enterprises from the tripartite collaboration about enterprises, government and industry associations to solve these problems:improving the corporate governance structure, including improving the Supervisory Board and the independent director system, setting up a special social responsibility management department; improving the government regulation, including improving the charges regulation, improving the franchising laws and the franchising agreement about the highway, setting up an independent regulatory agency(CSR regulatory agencies), improving the corporate social responsibility reports and setting up some funds about the enterprises socially responsible investment; performing the function of the industry associations, including exerting their supervisory role for government regulation, exerting their guiding and supervisory role for the highway listed enterprises about exercising their duties for the linked road’s operators.