The Research Of Shanghai Xuyang For Sales Channel Stategy

The sales-channel management is an important component of company operation strategy in manufacturing firms. The new commercial environment of the internet economy requires manufacturing firms to switch their traditional industrial logic into service logic, uphold the concept of service, and build up diversified sales-channel system. This article describes the dilemma faced by Shanghai XuYang in online sales-channel management, analyzes the company background, economic environment and industry status, carries research and find out the reason cause the operation problem of Shanghai XuYang. Eventually, from the perspective of company runner establishes the online sales-channel management strategy, which guided with the Service-Dominant Logic theory.