Research On The International Competitive Ability Of Chinese Clothing Listed Company

英文摘要发编改International competitiveness is the key factor to decide the future development of the enterprise. Since the reform and opening up, China’s clothing industry gradually from the "world factory" and "made in China" to "Chinese design", experienced unusual and opportunity in thirty years, has formed its own system of clothing industry, clothing exports for many years has been ranked the world first, and sustained growth, China’s clothing industry position in the international market continue to improve.With the development of economic globalization and the integration, and the changing international competition environment, the global clothing market competition is becoming increasingly fierce, the competition on the international market has shown some new features, the Chinese clothing industry has such as cost, price and other traditional advantage is gradually weakening. In the background of integration of world economy, the Wall Street financial crisis quickly spread to major global financial system, it formed the global financial crisis. By the end of 2009, in the Greek and Iceland’s sovereign credit crisis as a starting point, the outbreak of the debt crisis in Europe. The global financial crisis to the growth of the world economy has cast a heavy shadow. In addition, the rapid appreciation of RMB, for many years the price of raw materials and labor costs rise has been on China’s clothing enterprises, especially produces serious adverse effects of export-oriented clothing enterprises. Based on this background, it is necessary to carry on some beneficial research on international competitiveness of China clothing enterprise, carefully study and analyze the international competitiveness of the true condition, provides the theory reference for the long-term development of China clothing enterprises, so as to better promote their sustainable, healthy and steady development.Firstly, through the theoretical research on international competitiveness, building the evaluation of international competitiveness of China’s clothing enterprise model; Secondly, select some samples in the clothing listing company, then according to the appraising model, evaluation and analysis of the companies from many angles, from which more objective, comprehensive understanding of the real situation of the international competitiveness of China’s clothing enterprises; Finally, this paper put forward some suggestions and thinking of how to enhance the international competitiveness of China’s clothing enterprises.