Counter-Measures To Enhance The International Competitive Ability Of Chinese Domestic Commercial Banks Under Open Circumstances

Under the open circumstances after joining in the WTO, Chinese domestic commercial banks must compete with the foreign commercial banks at all levels, facing more difficulties and severe challenges. It comes to be a most important task that how to improve the international competitive ability of Chinese domestic commercial banks. Thus, we need to do some research work on the international competitive ability of Chinese domestic commercial banks and to find out the forming reasons and the influential facts.This thesis includes following four chapters.In the first chapter, an introduction is made to the competitive ability from two aspects—international economic theories and conducting managers. The study work of comparison is conducted between foreign and domestic. The measurement of international competitive ability of commercial banks is described in details including four aspects, three levels and three principles which must be obeyed.In the second chapter, the comparison on the international competitive ability of Chinese domestic commercial banks is analyzed. Based on the current competitive status of the Chinese domestic commercial banks, comparing their competitive ability, the fact is appeared that all the Chinese domestic commercial banks are weak and lacking of competitive ability.In the third chapter, the analysis is emphasized on the advantages and disadvantages of the Chinese domestic commercial banks under the open circumstances. It includes three parts, the first is the comparative advantages of the Chinese domestic commercial banks, the second is the comparative advantages of the foreign commercial banks, and the third is the imperiling risks upon the Chinese domestic banks.In the forth chapter, the counter-measure is put forward to enhance the competitive ability of Chinese domestic banks which including property- rights reforming, new business creating, effective management, avoiding risks, deposit insurance, marketing tactics and brand tactics of intermediary business. The emphasis is put on the brand tactics of the intermediary business. The intermediary business can enhance the international competitive ability of Chinese domestic commercial banks.