Research The Third Party Payment On Internet Finance

The Internet finance is a new financial business in the Internet technology and traditional financial industry integration. The third party payment industry is one of a main mode of Internet finance, and The third party payment is through the third party organization as the buyers and sellers online trading fund settlement credit intermediary.Great changes have taken place in the financial industry in 2013 with a cloud pattern,payment platform, data and mobile payment for a variety of features with internet service of a financial nature industry shows great innovation. So, in 2013, also known as "the first year of Internet finance". the 80-90 generation is known as "Internet generation".We was born in the popularity of the Internet, along with the Internet technology development, and has experienced rapid economic development, improving of living standards.The third party payment industry has shown tremendous development potential. 2014 July, 269 financial firms made the third party pay license issued by the central bank, and the third party payment industry will continue to expand the scale, and the third party payment will be efficient services to businesses. The third party payment platform as network trades the new payment,break through the bottleneck of the development of electronic commerce China, as an important related industry e-commerce platform, its importance is increasingly prominent.This paper take the third party payment enterprise development as the background,analyses the relationship, the current situation of the development of the third party payment of Internet industry and finance; Alipay is the largest China market share of the third party payment platform, taking Alipay as case study of the background and development process in detail, summarize the payment profit model based on the analysis of the third party payment prospects, may be mobile Internet payment, micro financial products innovation, power micro businesses grow, and draws some enlightenment for the third payment industry future development, and then look at the current domestic third party payment industry, to think China third party the development process of the payment platform.