Research On The Development Strategy Of Xinjiang Tianye Group PVC Industry

Since twenty-first Century, with the rapid rise of China’s economy, PVC industry has also ushered in a golden development for ten years.But after 2008, with the global financial crisis hit, 2009-2013 years 4 years the average growth rate of PVC production dropped sharply to 9.7%.Excess capacity, the homogenization of the competition, the accumulation of low profitability problems seriously hindered the healthy development of PVC industry,Transformation of PVC industry upgrading in the national adjusting structure, promoting the development of the environment of the future has become the industry must be carried out on the road.Facing this situation, Xinjiang Tianye Group with its own technical force, has made great achievements in many fields of technology, have strongly promoted the development of calcium carbide PVC polymerization industry.But in the current China chlor alkali industry development is at a critical stage of transition, the pure productivity growth and simple operation mode of replication to industry in the rapid development, Tianye Group still faces endogenous fundamental problems of the homogenization of competition, the low-end products production capacity surplus and a series of industry sustainable development.In this paper, Xinjiang Tianye Group PVC industry development strategy research, aiming at the actual development of PVC industry in Xinjiang Tianye Group, combined with the development strategy of the background and significance of the study, in accordance with the strategic management and innovation development theory, by using the method of SWOT analysis theory, this paper systematically expounds the development of PVC industry in Xinjiang Tianye Group facing external and internal the environment, internal conditions of enterprises and the competitiveness of their own, so as to formulate the corresponding development strategy for it, puts forward the corresponding measures, the development of the same industry strategy to provide the reference suggestions.The structure of the full text is divided into seven chapters, the first chapter is introduction, the second chapter is to introduce the concept of strategy and strategic theory, as well as the strategic management methods and tools commonly used. The third chapter is the status of the PVC industry in Xinjiang Tianye Group Company are introduced. The fourth chapter is the analysis of environmental development strategy of PVC industry in Xinjiang Tianye Group, the fifth chapter is the strategic choice of PVC industry development in Xinjiang Tianye Group, the sixth chapter is the security measures for the implementation of Xinjiang Tianye PVC industry development strategy, the seventh chapter summarizes the conclusions of this paper, puts forward the future development direction of the research can be.In this paper, based on the PVC industry development of xinjiang day group facing the internal and external environment, and so on and so forth comprehensive and systematic analysis, proposed the xinjiang day industry group polyvinyl chloride(PVC) industry should implement raw material guarantee, technology competition, cost advantage, advantage, development of downstream industries, to go out, enterprise culture strategy, in order to ensure the smooth implement of the strategy, formulate the reasonable strategy implementation plan, protection countermeasures and Suggestions.Through the PVC industry development strategy of xinjiang day group, will improve the company’s profitability, enhance the company’s core competitiveness, lay a good foundation for the sustainable healthy development for the company.This paper provides reference opinions and suggestions for the research on the development strategy in the new situation of PVC industry.