The Research On The EC Management Model Of Care Share Medical Co.,Ltd

The main task of this thesis is to study the EC management modes of Care Share Medical Co.,Ltd. According to the development trend of medical equipment market, based on the company’s specific conditions, establish the company’s EC management modes, enhance the market share, and finally win the competition in the future.Above all, this thesis has given the study of the EC management models, analyzed the basic theory of EC management models, compared the theories of inner and exterior fields in EC management models, given out the overall method of EC management models in this enterprise, besides, based on the characteristics of the sales of medical equipment, studied the experiences of domestic and oversea medical enterprises in EC management models, explored the main problems and development directions, ensured the meaning and importance of the study on Care Share Medical Co.,Ltd ’s EC management models.Secondly, this thesis has made use of the theories of marketing,strategy administration, logistics and value chain management,management information system, performance administration etc., and integrated features in present times to take Care Share Medical Co.,Ltd for example,in the field of EC management modes to discuss the distribution channel of Care Share Medical Co.,Ltd in such directions as the distribution channel structure,encouragement and performance management,market’s occupancy rationality, channel profit and information management, and implemented the effective competing strategy.Finally, this thesis has put forward the detailed method after deeply analyzing the EC management modes of Care Share Medical Co.,Ltd, and emphasized the establishing of distributor’s management system, B2 C assessment system and EC channel adjustment and conflict management. It is to enhance the management of EC, so as to improve the competing competence of this enterprise.