In The Net Economy Age,study On China’s Financial Services Trade Competitivemeness

The arrival of the network economy age has accelerated the pace of financial development, making the world financial market linkages more closely. Meanwhile the continuous development of network and information technology changes financial services from the traditional model to a new one. Furthermore, in recent years, a post-crisis period, the government seizes this special chance to accelerate the reform of the financial system and the opening of financial market, thus showing the determination of promoting trade-services and enhancing the competitiveness of our financial service industry. Giving that the financial service trade in our country has been in inferior status and the network economy brings a rare opportunity to reform the world trade in financial services, set in network economy, this paper does exploratory research on China’s financial services trade competitiveness under the new situation.Adopting the research methods in the combination of theoretical analysis and empirical analysis, this paper mainly divides into the following parts: First of all, it reviews the related literature and present situation of financial service trade development; Second, it uses scholars porter’s Diamond Model to analyze the factors that influence financial service trade in China; Then, from three aspects: macro view,middle view and micro view, it formulates the competitiveness-evaluated standard of the financial service trade. In macro view and middle view, the mature trade competitiveness-evaluated index is used. In micro view, according to the new financial service mode in modern network economy, it establishes a exploratory evaluation method, aiming to follow the pace of The Times development and evaluate financial service trade competitiveness with the new reasonable evaluation method;Then, about empirical analysis, it substitutes the level of financial service trade competitiveness with the export quota of China’s financial services trade, and selects the related variables from the six factors; Finally, based on the results of theoretical analysis and empirical analysis, from the six factors and the new mode of modern financial services, it puts forward some advice of increasing the competitiveness of financial service trade in China.