A Study On The Development Of New Tourism Formats In Guizhou Province

China’s tourism industry is currently facing a major historical opportunity during which the tourism industry is transforming and upgrading. In recent years, despite the rapid development of tourism industry in Guizhou, it also has accumulated a lot of contradictions and problems. Industrial transformation and upgrading is imperative. In occasion of the transformation and upgrading of the national tourism, Guizhou should take the initiative to adjust and play the advantage of backwardness to narrow the gap with developed areas of tourism in China. The development of new formats is an important channel for tourism industry to upgrade.This study has analyzed the necessity and feasibility of developing new tourism formats in Guizhou. At present the formats of tourism in Guizhou are insufficient diversification, not rational and not high enough. The development of new tourism formats can gradually change this situation and enhance the quality of the tourism industry in Guizhou. From the industrial elements, demand conditions, related industries, market competition, government support, development opportunities and other terms, Guizhou has the initial conditions to develop new tourism formats. On this basis, this paper has summed up six paths of the development of new tourism formats in Guizhou, namely industrial integration, upgrading existing industries, developing the advantages of resources, market demand-driven, industrial elements gathered and IT driven. The focus of this study is to put forward ten new tourism formats which may develop in Guizhou according to the actuality of Guizhou, namely timeshare, theme hotels, experience-based tourism in ethnic villages, wine culture tourism, the upgraded version of red tourism, mountain outdoor sports, self-driving tour, tourism complex, crowdsourcing tourism consulting industry, online games travel. Finally, the strategies of developing new formats in Guizhou have been put forward from business, tourists and the government. Enterprises should focus on innovating from the aspects of product, technology, market and management organization; Tourists should be actively involved in, and new markets should be fostered; Government should support strongly the development of new tourism formats in Guizhou on planning, investment, financial support, personnel training, marketing, management of the industry, institutional supply and others.